Mark Zweig, founder and CEO of ZweigWhite, gave our book, Social Media in Action, an early read and had this to say! “Wow” is all I can say when it comes to the content of Amanda Walter’s and Holly Berkley’s new book, “Social Media in Action: Comprehensive Guide for Architecture, Engineering, Planning and Environmental Consulting Firms.” This book is chock full of helpful information and explanations of all of the social media options available to design firms today. There’s a lot of help here for those who want to understand all of this stuff and how it ties together marketing-, PR, and brand building-wise for any firm in our business. The specificity of instruction will give anyone—novice or master alike—a clear direction in how to use these communication tools that are revolutionizing our professions and industry today. One of the great things about this book is that it is so much more than just the informed opinions of the authors. It it based on significant primary and secondary research. The authors’ conclusions and advice is well-grounded—sure to help convince the most skeptical architect, engineer, or scientist of the rationale for what they need to do.