Balancing Act

This article was originally published in Architect's Newspaper

Field Paoli sponsors employee events put on by the firm's 'Fun Committee.'
Courtesy Field Paoli

Last year, LA-based CO Architects had nine babies born among their 75 employees. According to Associate Principal Frances Moore, their moms work the same amount of time as their male colleagues. “Some of the women having babies are the most driven women we’ve ever had at the firm,” she said.

According to the Family Work Institute (FWI), a non-profit center that researches the changing workplace, this is the new norm. Their 2008 “National Study of the Changing Workforce” found for the first time that men and women—with children or not—of the Millennial Generation express an equal desire to hold jobs with increased responsibility. Moore notes that CO’s new moms are married to professionals with equally demanding careers, meaning that somewhere along the line there’s less time to focus on parenting and, inevitably more tension in balancing work and life.

So with 70 percent of couples now dual earners, families are dividing responsibilities at home and at work in less traditional ways. Meanwhile small and large firms across the country and organizations like the AIA are taking steps to mitigate the issues that invariably result when parenting butts up against a notoriously hard-working culture.

“You can’t do both and do a good job at either,” comments Linda Taalman of Taalman Koch Architecture of work and life responsibilities.

Taalman spends most of her professional day at Woodbury School of Architecture, where she leads studios on building technology. Her husband, Alan Koch, who is also her business partner, takes the role of caregiver in the evening because it’s not unusual for her to teach until 9:00 p.m. on some nights. “But I do the mornings. At home, it’s divide and conquer. We divide our efforts to maximize our time,” she said.

For another husband-wife architecture partnership, Tim Durfee & Iris Anna Regn, an at-home studio allows them to not have to choose between their young daughter and work life—even allowing her to participate in some aspects of the design process.

Yet despite these novel efforts the pressure on architects can often be too much, and firms have had to step up to help architects with families survive.

A drawing by architect Yann Taylor's son, Finn.

“Parents are critical to any profession or organization because they represent the mid-gap and the future leadership,” said AIA Director of Diversity and Inclusion Sherry Snipes.

Through the Diversity and Inclusion program, the AIA promotes policies like medical benefits for domestic partners, paid or partially paid maternity/paternity leave, telecommuting, and flexible hours to support and retain parents. The organization also tries to set an example through its own policies, allowing its staff to work flexible hours and telecommute.

“The upside for the firm is employee engagement, which drives productivity, lack of absenteeism, staff retention and overall business success,” added Snipes.

At Field Paoli Architects in San Francisco, there is little in the way of these formal policies, but “promoting family and personal lives, makes our employees happier and more efficient—and more valuable to us,” said Principal Mark Schatz. “We like working with interesting people, and interesting people like more than just architecture.” The firm accommodates new parents by adjusting schedules to get them re-engaged. Even though project managers can be frustrated when people aren’t there full-time, Schatz added, “We always find a way to work around it.”

The firm has one program that any parent would particularly appreciate: a paid sabbatical, which is available to every associate and principal after ten years of service. Principal Yann Taylor, with an entrepreneur wife and two children aged five and seven, will be taking his three-month sabbatical in 2013. He has postponed it for a couple of years so that his youngest can better appreciate and remember the experience.

Architects Durfee and Regn's Growth Table is designed for both kids and adults.
Durfee Regn

“This is an opportunity to connect more deeply—not just to my family, but to the world around us. We want our children to experience different cultural viewpoints—and if we happen to come across some great architecture along the way, then so much the better,” said Taylor.

Four of TaalmanKoch’s five architects are parents, and Linda Taalman sees that as a plus not a minus. “People who have kids value time. They don’t waste it and are usually very efficient.” The office operates on a loose schedule allowing staff to arrive and leave at times that work for their day. The firm averages eight-hour days, five days a week with exceptions when deadlines require it.

“A lot of architects abuse people who work for them,” said Taalman. Her firm pays on an hourly model. “We try to be efficient in our process of working projects. Any time someone has put in, they should be paid for it.”

New York-based Goshow Architects’ HR Manager, Joel Peterson, described his firm’s Work/ Life Choices program in which most of the employees participate. Features include benefits for part-time staff working at least 30 hours per week, and creative weekly time splits: four ten-hour days (which are standard office hours during summers), and nine-hour days with a day off every other week. At its core, the program allows employees to offset choices like going to the gym or leaving early for their daughter’s soccer game by putting in the hours missed on another day. Goshow also offers job sharing where two part-time employees share the responsibilities of a single project role.

“To make this work,” Peterson explained, “we include one or two overlapping hours each day, so that the employee taking the next shift is up to date on the little details that transpired. “ While only 13 percent of Goshow employees are parents, the firm finds the flexible approach equally effective at engaging and retaining its under-40 Millennial staff.

“Employees are increasingly expecting the freedom to have both a successful career and personal life.”

Technology can play a supporting role for parents as well. CO Architects—where of its billable staff, 68 percent of men are fathers, and 44 percent of women are mothers—finds flex hours “very challenging because our work is so team based,” said Moore.

CO supplies staff with smart phones and VPN access, which makes it easy for project teams to communicate and share information with their colleagues working from home.  The firm also uses video conferencing and Webex to reduce travel demands by working remotely with clients and construction teams on site.

Regn, of Tim Durfee & Iris Anna Regn, sees a shift happening within creative professions, where family is more than ever a part of the thought process. Her interest in parenting’s influence on the creative professional led her to start an initiative called Broodwork, along with artist Rebecca Niederlander, to explore the reactions of those who found an unexpected change in perspective after becoming parents. Broodwork has been presenting the work of creative parents through exhibits and events since 2009, with their latest, Broodwork: It’s About Time, to open on April 30 at OTIS College of Art and Design's Ben Maltz Gallery in Los Angeles.

Regn is optimistic, “When I first began practicing, architecture offices were run like a grad school model—everyone was single and expected to work all night.  There was little talk about balancing work and life.” She continued, “But now, flexibility is more possible than ever.” The current generation of parents has made this choice consciously. They’ve become parents a little later and have decided that they want to spend time with their kids. “Because men are now also voicing concerns, it’s no longer just a women’s issue. After all, the way life outside affects design is the core of work itself,” she said.

Fueling Social Media Through Internal Communications

This post originally appeared on the Knowledge Architecture blog.

It’s not uncommon for architecture and engineering firms to assign the goal of “creating a social media presence” to the marketing or communications departments and expect to see great results. When social media is all about sharing and presenting an authentic voice, a centralized approach for an intellectual and technical crowd could be looked at as an obstacle. But, you have to engage. Luckily, you are sitting on a wealth of ideas, knowledge and sources — you only need to look inside your firm. Here are seven internal communications tips to tune up what will be the engine of your external social media program.

1. Find a multi-directional communications tool to use internally.

If your firm uses an internal blog, SharePoint, or other internal social tools, your foundation is already in place. If not, talk to your IT staff about setting up a WordPress or similar free-blog tool behind your firewall. These tools let you post messages and queries to employees and interact with those who comment. Ideally, these tools should allow other employees to initiate conversations and ask questions too. It’s important for this to be a democratic space because, equally important to your role as content contributor; you’ll also need to be an active listener.

2. Survey your staff.

Some of these internal social tools will have a survey function built in. If yours doesn’t, tools like Survey Monkey make it really easy (and free if you keep it short) to survey and monitor results quickly. Get a sense for how many employees have accounts on the primary social networks like LinkedIn, Facebook and Twitter and how often they use these. Is anyone blogging regularly? How do they use these networks?

This information can not only help you identify colleagues who are interested in, or even knowledgeable about, social media (perhaps they could be the initial members of an internal social media community), but these statistics could also be a valuable benchmark for future surveys or data to track your success.

Report the findings and your assessment back to employees and ask for their analysis of the results.

3. Advertise your social media efforts.

Tell everyone about the firm’s new accounts. Ask them to “like”, “follow”, subscribe or join the company pages and accounts – and ask them to refer their industry friends/contacts to the accounts as well.

Make your program objectives clear and include information on how they can participate. (These could be informal or formalized guidelines). Use other internal vehicles, like printed posters hung in common areas or an email blast to promote awareness of the social media program and invite them to participate in the “behind the scenes” efforts that go into creating external marketing content.

Publish hyperlinked headlines and subheads of new external blog posts internally to encourage people to read, comment and forward on blog posts. Share external social media accomplishments with the group. Pass along complements to your contributors through these visible internal channels “Jane Doe’s opinion blog post was picked up by three widely read blogs, drew six thoughtful comments and we saw a 66% spike in blog traffic.”

4. Ask for input.

Let staff know what topics you are researching for future external blog posts and ask your readers specific questions to help you develop these, i.e. “Does anyone know a source for this type of research?” or “Have we used this technology on any of our projects?” You could also make an editorial calendar that sets some preliminary dates for when you’ll be blogging on a particular topic and allows staff to submit projects or ideas to you in advance.

5. Find the low-hanging fruit.

Keep your eyes and ears open for internal mentions of material that could be repurposed. This could be presentations that have been given at events or conferences, articles or whitepapers that an employee has written, general research that was conducted for a project or even popular internal conversation threads. With a little work these can be broken down into singular ideas and repurposed as blog posts, or cleaned up and made available on iTunes or the firm’s YouTube channel and then promoted through Twitter, Facebook or LinkedIn.

6. Identify knowledge centers and groups.

In most firms’ intranets, subgroups are popular activity centers. Collectively these can be a wealth of information and ideas. These very focused units can bring a diversity of scale to your social media content. Big lofty idea posts are great for showcasing big picture visions, but a smattering of focused stories, like how a 3-D visualization helped community members understand and support the proposal for a new development, can show the care taken at each phase of a project.

7. Reach out to active voices.

Take stock in the people who are most comfortable engaging internally and the topics they gravitate toward. These could be subject-matter experts with knowledge to share or simply people who are comfortable sharing feedback and extending conversations in social forums. Contact these people individually to consider ways they could be helpful outside the firewall as well. Encourage them to contribute a blog post, submit a comment, man the Twitter account or even just forward interesting data and articles that are worthy of tweeting or posting.

There is a component of ego in the design professions. Tap into this by aiming the spotlight on individuals or their work can pay off in their loyalty and interest in helping you the next time around.

After all, the culture of social media is about engaging and sharing. It only makes sense to start with your own community of employees. By leveraging internal communications tools to grow your network of resources and ideas, the social media program you create makes the most of the ambitious and authentic personalities within.

Fueling Social Media through Internal Communications

This article was originally posted on the Knowledge Architecture Blog. It’s not uncommon for architecture and engineering firms to assign the goal of “creating a social media presence” to the marketing or communications departments and expect to see great results. When social media is all about sharing and presenting an authentic voice, a centralized approach for an intellectual and technical crowd could be looked at as an obstacle. But, you have to engage. Luckily, you are sitting on a wealth of ideas, knowledge and sources — you only need to look inside your firm. Here are seven internal communications tips to tune up what will be the engine of your external social media program.

1. Find a multi-directional communications tool to use internally.

If your firm uses an internal blog, SharePoint, or other internal social tools, your foundation is already in place. If not, talk to your IT staff about setting up a WordPress or similar free-blog tool behind your firewall. These tools let you post messages and queries to employees and interact with those who comment. Ideally, these tools should allow other employees to initiate conversations and ask questions too. It’s important for this to be a democratic space because, equally important to your role as content contributor; you’ll also need to be an active listener.

2. Survey your staff.

Some of these internal social tools will have a survey function built in. If yours doesn’t, tools like Survey Monkey make it really easy (and free if you keep it short) to survey and monitor results quickly. Get a sense for how many employees have accounts on the primary social networks like LinkedIn, Facebook and Twitter and how often they use these. Is anyone blogging regularly? How do they use these networks?

This information can not only help you identify colleagues who are interested in, or even knowledgeable about, social media (perhaps they could be the initial members of an internal social media community), but these statistics could also be a valuable benchmark for future surveys or data to track your success.

Report the findings and your assessment back to employees and ask for their analysis of the results.

3. Advertise your social media efforts.

Tell everyone about the firm’s new accounts. Ask them to “like”, “follow”, subscribe or join the company pages and accounts – and ask them to refer their industry friends/contacts to the accounts as well.

Make your program objectives clear and include information on how they can participate. (These could be informal or formalized guidelines). Use other internal vehicles, like printed posters hung in common areas or an email blast to promote awareness of the social media program and invite them to participate in the “behind the scenes” efforts that go into creating external marketing content.

Publish hyperlinked headlines and subheads of new external blog posts internally to encourage people to read, comment and forward on blog posts. Share external social media accomplishments with the group. Pass along complements to your contributors through these visible internal channels “Jane Doe’s opinion blog post was picked up by three widely read blogs, drew six thoughtful comments and we saw a 66% spike in blog traffic.”

4. Ask for input.

Let staff know what topics you are researching for future external blog posts and ask your readers specific questions to help you develop these, i.e. “Does anyone know a source for this type of research?” or “Have we used this technology on any of our projects?” You could also make an editorial calendar that sets some preliminary dates for when you’ll be blogging on a particular topic and allows staff to submit projects or ideas to you in advance.

5. Find the low-hanging fruit.

Keep your eyes and ears open for internal mentions of material that could be repurposed. This could be presentations that have been given at events or conferences, articles or whitepapers that an employee has written, general research that was conducted for a project or even popular internal conversation threads. With a little work these can be broken down into singular ideas and repurposed as blog posts, or cleaned up and made available on iTunes or the firm’s YouTube channel and then promoted through Twitter, Facebook or LinkedIn.

6. Identify knowledge centers and groups.

In most firms’ intranets, subgroups are popular activity centers. Collectively these can be a wealth of information and ideas. These very focused units can bring a diversity of scale to your social media content. Big lofty idea posts are great for showcasing big picture visions, but a smattering of focused stories, like how a 3-D visualization helped community members understand and support the proposal for a new development, can show the care taken at each phase of a project.

7. Reach out to active voices.

Take stock in the people who are most comfortable engaging internally and the topics they gravitate toward. These could be subject-matter experts with knowledge to share or simply people who are comfortable sharing feedback and extending conversations in social forums. Contact these people individually to consider ways they could be helpful outside the firewall as well. Encourage them to contribute a blog post, submit a comment, man the Twitter account or even just forward interesting data and articles that are worthy of tweeting or posting.

There is a component of ego in the design professions. Tap into this by aiming the spotlight on individuals or their work can pay off in their loyalty and interest in helping you the next time around.

After all, the culture of social media is about engaging and sharing. It only makes sense to start with your own community of employees. By leveraging internal communications tools to grow your network of resources and ideas, the social media program you create makes the most of the ambitious and authentic personalities within.

Mega-firms and Giants: The new landscape of large-firm practice

John Parman is one of those people who can turn casual conversation over a cup of coffee into a polished analysis of a current trend in our industry. We were chattting about our experiences within two of the largest and fastest growing firms in architecture and engineering and before I knew it I had agreed to collaborate with him and his former boss, Ed Fredriechs on an essay about our assessment of the firms behind the consolidating A/E industry for the ZweigLetter. Mega-firms and giants: The new landscape of large firm practice