Perkins+Will welcomes a new architect to the "real world". Integrated design by LMN. Cannon's community support. BUILD on incremental design. Social media fun with J-E-L-L-O.
Welcome to the real world. Danny Mui, a recent graduate of Illinois Institute of Technology who works as an architect out of Perkins + Will’s Chicago office, presents four tips to help graduates transition out of school and to a professional firm.
Mui talks about design approach, team culture, deadline management and vacation. “Working at a firm requires a high level of professionalism at all times, and everyone more consistently contributes to the project at hand. The fact that we are all part of a business means that, again, the constraints have been better clarified than they were in school. There is a sense that everyone is on the same side and happy to help each other out, which helps in creating even higher quality work. “ – Danny Mui
Integrated design. Albert Lam, a project coordinator at LPA, examines how architecture melds building and landscape design together with the Bosco Verticale or "Vertical Forest” in Milan, which is a pair of high rise residential towers that doubles as a vertical forest.
Lam finds the amount of pre-planning and integration that must have occurred before any shovel hitting the ground fascinating. “Consider the very concept of the building—planting a forest upward through a skyscraper. This inherently requires the architecture and landscape disciplines to unite in a single gesture. Planting must be selected with care on its physical effects on the building, while the architecture must be able to support the infrastructure required by the greenery.” – Albert Lam
Via LPA Blog
Supporting community. Cannon Design’s annual Environmental Awareness Week marked a significant milestone in the event’s 11-year history, raising more than $22,000 that was donated to 12 local and national organizations.
Some of the organizations that will receive donations include the Urban Green Council, Chesapeake Bay Foundation, Rebuilding Together San Francisco and Integrated Design Lab.
Incremental evolution of design. BUILD looks at two residential projects, examining how the work for each project was implemented incrementally and carefully instead of reinvented from scratch.
BUILD studied the work of Pacific Northwest modernist Ralph Anderson for guidance, observing that the concept of vertical and horizontal relief were so well-developed in his projects that they’ve become “textbook lessons in geometry.”
Via BUILD Blog
Innovative Social Media Campaign
Are we having fun? Jell-O launched a social media marketing campaign last week with the #FML hashtag, proclaiming that Jell-O wants to turn the profane acronym into the opposite with its “Fun My Life” campaign. Twitter users who tweet the #FML hashtag before June 14 will be entered in a drawing for “Fun My Life” prize packs.