Two years ago, our book Social Media in Action was published to help architects, landscape architects, engineers and environmental consulting firms use these tools in ways that help them reach their business and marketing goals. For this, we surveyed, studied and interviewed hundreds of firms, but much has changed in two years: new tools have emerged and more firms are embracing social media in creative and innovative ways. So inevitably, new research is required.
Yesterday, in collaboration with Reed Construction Data, my co-author Holly Berkley and I launched a new study on the social media efforts of building product manufacturers to help these companies understand the most effective + efficient ways social media can be used to support their core business goals.
We need your help keeping this data current!
We’re looking for building product manufacturers–of all sizes and across the U.S.–to take a short online survey (it should take about 10 minutes), sharing insight into why, how and when you use social media. We’re also digging into costs, time and ROI of social media use among your building industry peers today. Select participants will be contacted for follow up interviews and possibly featured as a case study.
In exchange for your time, all survey participants will get a first look at the 2014 data results, along with a special white paper written by Holly and me, analyzing how building product manufacturers can best use that data to make social media work for them. In addition, as a special “thank you”, we’d like to offer anyone who takes this survey a discount code for 25% off your purchase of Social Media in Action.
Ready to get started?