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Publishing Strategy: Traditional and New Media

June 20, 2012 Amanda Walter

The publishing industry is changing. Today every company and individual has free access to the tools they need to be a publisher, but the resulting deluge of content makes the role of "gatekeepers" more essential than ever. I gave this presentation on the merits of traditional publishing, self-publishing and new media at a San Francisco SMPS event to help landscape, architecture, engineering, planning and construction firms create publishing strategies that work for their firms.

Publishing Strategy: Traditional and New Media[slideshare id=13395259&w=425&h=355&sc=no]

What has been your experience with publishing -- old or new?

In blogging, books, communication, publishing, social media, thought leadership Tags aec, architecture, blogging, books, by-line articles, content marketing, ebooks, monographs, opeds, periodicals, publishing, self-publishing, SMPS, video
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