Top 12 Blogs from Landscape, Architecture and Planning Firms

We read a lot of blogs from design and planning firms. When we surveyed the A/E industry in 2011, only 16% of our respondents were blogging. This number has certainly gone up, but more importantly, so has the quality. The blogs that consistently post interesting content bring readers back for more. These contribute new ideas and perspectives to the public, and on a broader level, they add to the laypersons’ understanding of the related professions’ role in our communities and society as a whole. Many firms still don’t see the value of blogging and I hope we’ll see more converts to this form of communication in 2013. Blogs are more than an outlet for project descriptions and photos. They help your public audiences get a better sense of what your firm is about and the quality of ideas that you’ll bring to the table. When the practice of blogging is interwoven into the firm’s routine of work, the blog quickly becomes a collection of relevant content on topics that vary as much as the personalities within the firm itself. This content is also immensely valuable to search engines which favor newly published content – making it easier for outsiders who are looking for information on the topics covered in your blog to find your post. These encounters can the beginning of new relationships and opportunities.

We want to encourage firms to use blogs effectively. Since this April, we’ve published a roundup of our favorite posts for the preceding week. Over the course of this ritual we’ve compiled a long list of firms that are blogging well. Consistently, these blogs:

1. Have relevant content that’s innovative and fresh and goes beyond a project. Many firms will blog about new projects or wins and describe the project like a project sheet. Good blogs go beyond the project, looking at it from a deeper or philosophical perspective and provide original or thought provoking commentary.
2. Go beyond what the traditional media have always done, which is report the news.
3. Share ideas that aren’t represented by the firm, but by the people who work there.
4. Generate reactions. People who read these blogs are talking about its content, and share it with their connections on social networks like Facebook and Twitter.

The following are the top 12 design and planning firm blogs for 2012 (listed alphabetically).

Array Healthcare blog

Healthcare design

http://www.array-architects.com/thoughts/

BNIM

Architecture firm with a focus on sustainable architecture.

http://www.bnim.com/press/blogs

Build LLC

http://blog.buildllc.com/

The Dogrun – Lake Flato

(A place to share ideas)

http://www.lakeflatodogrun.com/

Gensleron.com

http://www.gensleron.com/

Three categories: Work, Cities and Lifestyle

HDR Architecture

http://blink.hdrinc.com/why-blink

HOK Life

http://www.hoklife.com/

Opinions expressed in this blog are the personal opinions of the original authors, not those of HOK.

LPA Blog

http://blog.lpainc.com/

Olin http://www.theolinstudio.com/

Perkowitz + Ruth

http://www.studio-111blog.com/

(We love their short, but interesting, posts)

Perkins + Will

http://blog.perkinswill.com/

(Revamped and redesigned)

SWA Group

http://www.swagroup.com/advocacy

Gangnam Style and Neighborhood Identity

Most people have seen the mega-hit video “Gangnam Style” by South Korean rapper Psy. The K-pop video, which was released on July 15, 2012 on YouTube, climbed to 100 million views in 51 days, beating Justin Bieber's "Baby" and Rebecca Black's "Friday," and prompted an overwhelming number of response videos. The lyrics are catchy, the dance moves quirky, making it addictive to watch over and over.  The video mocks the Gangnam district of Seoul, an affluent and hip neighborhood where young people go to party. In the song, Psy describes the kind of guy he is and the kind of girl he wants, illustrating the pretentious culture of people who hang out in Gangnam. [youtube http://www.youtube.com/watch?v=9bZkp7q19f0?rel=0&w=560&h=315] The music video is a sensation gone viral. Currently, the music video has been viewed over 530 million times on YouTube and is the site's second most watched video. It has broken the Guinness World Record for the most likes on YouTube and has 2 million likes on Facebook. Katy Perry and Britney Spears are tweeting about it.

Politicians and business leaders such as British Prime Minister David Cameron and Google Chairman Eric Schmidt have learned the dance moves. New parodies of the video are popping up daily – from wedding parties to Philippine prison inmates. U.N. Secretary Ban Ki-Moon has praised the video as a "force for world peace" and South Korea’s top economic official Bahk Jae Wan pointed to the video as an example of creativity and international competition that the nation needs. Millions around the world are obsessed with his moves, style and music.

Seoul’s Gangnam neighborhood has also been in the spotlight. The video was filmed throughout the Gangnam area in the tour buses, spas, shopping areas and even atop one of the World Trade Center Seoul buildings. As a result of “Gangnam Style’s” success, the neighborhood itself is now known world-wide alongside Beverly Hills, and Roppongi as ultra-affluent and trendy hotbeds. Gangnam has been featured major news outlets in the US and around the world and South Korea tourism organizations are hopeful that the video drives more visitors and consumers to the shops, services and businesses in the district.

A strong identity for a neighborhood or region is something that city officials, planners and designers strive to create. These reputations attract new residents, consumers and eventually grow local economies. What would be your neighborhood's equivalent of “Gangnam Style”?

Blog Post Favorites for Week of Oct. 1

Vancouver bears fruit. HDR reviews Ecology of Commerce. Doyon on resilient communities. Gensler on London's airport infrastructure.

Picking your own apple. Vancouver is looking to add more fruit- and nut-bearing trees to its urban tree inventory. As part of a plan to plant more than 150,000 trees by 2020, the city is considering making food-producing trees a major part of that effort.

Vancouver has announced this plan as cities maintain their tree populations – periodic trimming and culling as needed and not spending the sort of time watching over trees that they'd need to in order to help a fruit crop grow. The city already has an inventory of about 600 street trees that produce fruits and nuts. Another 425 are located in city parks and community gardens.

By Nate Berg

Via Atlantic Cities

Simply replacing is simply not sustainable. Mark Meaders of HDR blogs about the book Ecology of Commerce by Paul Hawken, which explores how business and commerce need to change how they function and operate in order to truly act in a sustainable manner and being concerned with how actions affect future generations.

The book discusses paper companies and their logging activities and the fact that paper companies own more land than any other entity.

“This book has caused me to think differently… One of the things that Mother Nature likes is diversity. She likes a forest that has many different types of trees. Some trees are quick growers, some take a long time, some have leaves year-round, and others have leaves that fall off in the fall.

Now, the problem with the paper companies is that they stop part of this cycle from naturally occurring. They plant specific trees in specific areas—they are not in favor of the diversity of trees. They cut the trees down before they die. The trees don’t help feed the soil. Beetles and other creatures do not come to that area and live in the trees and do their job. Part of Mother Nature’s cycle has stopped. How has this affected other things in that forest?”

Via Blink – Perspectives on Design Blog

Keys to a stronger community. Scott Doyon blogs about the seven keys to supporting the social resilience of our communities.

Doyon says to build strength of your community, especially in these times of limited resources, that the following areas provide the greatest returns: good governance; walkable, connected, mixed-use character; parks and gardens; partnerships; programming; neighborhood-responsive schools; and tree culture.

Via Placemakers and Placeshakers

Planning London’s transport future. Ian Mulcahey, Co-Managing Director of Gensler London, blogs on how many cities are finding challenges with original 1940’s airports which have grown far beyond original expectations of the city planners in the immediate post war period.

Throughout history, access to transportation has been the key to consistent economic expansion. London is yet again at this crossroads. How can it maintain its global trading position without a significant expansion and improvement in its airport hub capacity? The problem for London’s planners is not unique, there isn’t an obvious place to put such a significant and, for many people, disruptive piece of infrastructure

Via GenslerOnCities

Innovative Social Media

The Beauty Inside. Intel and Toshiba teamed up again to create an online video advertising campaign that follows the success of the “Insider Experience, ” which was a groundbreaking and runaway success: It generated over 6 million views in three weeks. Intel and Toshiba were able to create something that audiences hadn't seen or experienced before – it had heavy audience interaction and blurred the lines between branded content and Hollywood filmmaking.

"The Beauty Inside" also puts the audience experience first by creating a premise that automatically throws audiences into the center of the action. One of Intel and Toshiba's goals with "The Beauty Inside" is to reach a younger, hipper audience -- a consumer base that goes on Facebook every day, watches viral videos, and thrives in social media. The campaign captured audience attention by reaching out to them across these social mediums and by making them the star of the campaign.

Via iMedia Connection

Make Your Vote Count: Be2Awards

I first learned about the Be2Awards awards last year while researching our book, so of course we are really excited to have “Social Media in Action” shortlisted for the 2012 Be2 Media Award. I’ll say it up front … the awards are crowdsourced, so please vote for our book! Plus, if you journey to their website and start clicking you’ll discover some fantastic examples of built environment (that’s the B.e.) professionals, companies and organizations who are using new media in innovative ways.

The quality of competition here is no joke.  Mark Johnson’s social media PR campaign (which we recognized as one of our blog post favorites) and his competitor, #droptheban, make for a tough choice in the Best PR/Social Media Campaign category, as does ArchitectMap and Green Vision in the Best Community Category. The categories for the best social media and sustainability blog are ripe with great examples – and blogs to start reading religiously. I was thrilled to see Cesar Abeid’s Construction Industry Podcast, a series that I recently discovered and really enjoy.  The list gets me thinking of other sites, campaigns and communities to nominate next year.

“Social Media in Action” is in the Best Old Media/New Media category and I am honored to be among these prestigious candidates which include the UK’s construction search engine, a UK construction publication that makes all its content free online, the UK’s construction trade association live database of contract awards and The Guardian’s own built environment “hub” for sustainable development.

The Be2Awards are in their third year and aligned with the London strand of the global Social Media Week event series that takes place in a handful of cities worldwide. Be2 is also hosting Be2Talk, a speaker series on the built environment and social media as a part of the London Social Media Week. I sincerely hope these talks will be posted after the event. I’m interested to see Carlton Reid’s ''Cycling, the built environment and social media'' presentation. This is hardly their first event – Be2 has hosted a slew of conferences, Twitter chats and more since the organization was established in 2008 by built-environment professionals Martin Brown  and Paul Wilkinson, Jodie Miners  and Pam Broviak.   I just joined the Be2Camp community to stay better connected to all their happenings and hope you will consider joining too.

Blog Post Favorites for Week of September 10

10,000 unwanted books on the streets - Urban living fuels design of cities - A school’s greenovation - Cutting the mustard

10,000 unwanted books on the streets. The Spanish art collective Luzinterruptus has embarked on in a traffic-stopping installation in Melbourne, Australia, commissioned as part of the Light in Winter Festival to encourage reading.

Similar to the installation in New York City and Switzerland, the streets contained 10,000 books that had been collected by the Salvation Army after being discarded from public libraries. Artists have been allowed to expand upon the project, growing it for a month and making it their largest installation to date.

Via Architizer Blog

Urban living fuels design of cities. Dan Winey of Gensler blogs about his observations from abroad as he is seeing a highly accelerated demand for urban living that has fueled the design and creation of new cities.

Winey says what’s troubling is that too many emerging cities in China and other parts of the world are adhering to an outdated urban planning model that will ultimately prove to be unsustainable. However, super tall buildings like Gensler's Shanghai Tower, which is currently under construction, can help urban planners think in vertical terms instead of horizontal ones.

Via Gensler on Cities

Architect enters the chicken coop fray. Peter Strzebniok,  a pioneer of prefab for people with Nottoscale, is bringing the best of green modern prefabricated modular flat pack construction to the burgeoning chicken coop market.

Strzebniok has created the Moop (modular coop), which is the "architect designed prefabricated modular chicken coop for the design minded urban chicken." The Moop is compact enough to fit in most backyards while being modern enough to make any chicken happy and every owner proud.

By Lloyd Atler, Via Tree Hugger

A school’s greenovation. Lindsey Engels, Executive Director of the U.S. Green Building Council in Orange County and project coordinator at LPA, guest blogs about partnering with Davis Magnet School to make the school more green.

LPA monitored temperature, light levels, energy usage per circuit and CO2 monitors for air quality to find solutions to make the school energy efficient. With the completed retrofitted classroom, LPA and the school will be able to see a real-time comparison between the “greenovated” classroom and the control classroom.

Via LPA Blog

Innovative Social Media

Society of good taste. Grey Poupon launched an online marketing campaign on Facebook this week in which the mustard company will screen fans who attempt to like the page to see if they have good enough taste to become one of the company’s Facebook fans.

Fans of the brand will have to apply for membership to the "Society of Good Taste" on the Grey Poupon Facebook page, where an algorithm will determine whether or not they "cut the mustard". The algorithm searches and judges users' profiles based on their proper use of grammar, art taste, check ins, book and movie selections, and so forth, and gives them a percentile score based on their refinement. However, if the algorithm detects poor taste in music or text-speak, for example, they could be rejected. Those who do not qualify will have their "like" deleted, and be asked to refine their profile before trying again.

Via Ad Age